Portfolio
Abbott/Similac
Site design and HTML templates were created for international affiliates for the purpose of developing their own country specific site. Guidelines were developed to facilitate the site’s pollination from country home page to lower level product and informational pages; templates also included flash on gateway and flash sample for home pages.
Alpo
Contest site features submitting a potentially award winning video of a dog being fed Alpo dog food. Social networking engaged as a tool to rate video submissions for the winning selection.
Clark’s Shoes
Informational mico-site developed to capture names, introduce kids shoe brand to the U.S. market and facilitate a store locator – shoes could not be purchased online. Site was supported by an email campaign. All branding elements (pictures, colors) were given as a design foundation, all other aspects of the design were created for the micro-site and emails.
Dyax Corporation
A site redesign for a biotech company specializing in a rare disease. Site highlights include; employee spotlights (home page, internal employee page flash showcase), Discovery tool (flash) and third party vendor applications for stocks and career pages. Redesign effort focused around intuitive navigation, simple layout and updating the look and feel of the site. Design deliverables included templates and style guidelines. I worked closely with the technical team and third party vendor to create adherence to the visual standards.
HAE Hope
Disease site for a rare disease. Site highlights include; patient sign-up, community building, disease questionnaire and checklist. I designed the logo and brand for the site – the logo has been trademarked by the parent company (Dyax).
Harris Miller Miller & Hanson, Inc. (HMMH)
Site redesign for an international leader in environmental noise and vibration control featuring a third party CMS. Site design included PSD templates for home and lower level pages as well as site style guide and working with developers to implement the look and feel standards for the site.
Linkage Incorporated
A site redesign for an international organizational company. Site developed using Sharepoint. Criteria for the redesign, site must highlight Linkage’s offerings and showcase interactive features such as a poll, customer quotes and newsletter sign-up. Project included PSD templates and style guide.
PaxilCR/GSK
Product site redesign, using branded web palette and photography. Redesign effort focused around intuitive navigation, simple layout and updating the look and feel of the site.
PriMED
I created roughly 20 email templates and a style guide for the purpose of promoting, registering and informing customers (and potential customers) on upcoming programs/events. Templates focused on establishing a uniformed look and feel which could be duplicated easily internally. Style guide featured style recommendations and standards as well as best practices for successful email communication.
Pri-Med
New site created to showcase Pri-Med thought leadership and expertise within the industry. Site design required that it be created as a partner site within the arena of other Pri-Med online offerings, therefore necessary that basic visual standards act as a foundation (i.e. color palette, linking strategy) with the inclusion of additional unique site elements such as illustration, chart and callout treatments.
Physicians Weekly
A weekly medical news site redesign effort. This site was designed as a “daughter” site, to include and expand on the parent company’s site branding. Redesign focused around intuitive navigation, ability to order PW news posters for use in medical offices and a clean layout. Project included design templates and style guide.
Sprint
Proposed creative for customer centric micro-sites; phones featured on the individual sites are based on customer demographics (students, young professionals, etc) and their phone purchases/desires.
R.C. Willey
Email designs for a discount furniture store serving the western continental United States. Email blasts focused on bringing new and existing clients to the store for holidays, etc. Designs were based on existing brand elements and developed as a supplement to newspaper inserts.
